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HB Illustrated head-and-shoulders portrait of Hailey Rhode Bieber with subtle skincare and fashion cues.
Entertainment Fashion & Beauty

Asorock.com Star · Model

Hailey Bieber

Hailey Rhode Bieber

Hailey Rhode Bieber is an American model and beauty entrepreneur who founded rhode, a skincare and color-cosmetics brand launched in 2022. Reporting published in March 2026 identified her as the brand's chief creative officer and head of innovation following its acquisition by e.l.f. Beauty.

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About Hailey Bieber

Also known as
Hailey Rhode Baldwin
Known for
Fashion modeling; Beauty entrepreneurship; Skincare and color cosmetics
Country
United States

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